Clear and to the Point

23 July, 2009

Content strategy

Filed under: writing — monado @ 23:43
Tags: , ,

Rachel Lovinger, a content strategist, has an article on Boxes & Arrows about what Content Strategy is. Hint: It includes design. She contends that

as interactive experiences become more complex, so does the nature of content. A superficial understanding of content isn’t going to cut it anymore. Content strategists in the digital age need to become data philosophers and explore the metaphysics of content, starting with the question “What is content?”

Hat tip: Writer River

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