Some companies aren’t ready to start content management

JoAnn Hackos has a good article about how to tell if an organization is not yet ready to install a content management system. They’ve heard that Content Management is a good thing and they’d like to have some. But they won’t get their money’s worth until they can realize what content they have and achieve some standardization in their document structure. And that takes a some investigation and analysis. Read Oblivious Organizations and Content Management in the newsletter of the Center for Information-Development Management.

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Know your audience

Even the most impressive offerings fail if they’re not what the user wants.

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You can’t please everybody.

• Some people want quiet; others want noise.

• Some want plenty of features; others want simplicity.

• Some want to multi-task; some want to concentrate.

You must find out who the majority of your users are and what they want. These days, you should be able to manage the content f a web site so that the same, or similar, information is filtered through different interfaces t suit two or three major audiences.

STC Toronto’s November event

Tools & Technologies: Structured Authoring & Content Management

Thursday November 13, 2008 5:30pm–9:30pm

Join us for an evening of tales about implementing structured authoring and content management systems from fellow technical communication professionals from around the GTA. You’ll hear about what worked, what didn’t work so well (and how to avoid it), and what possibilities lie ahead if you haven’t already been down this particular road—or if you have, how your experience stacks up against that of others.

Sessions include:

• Why bad things happen to good CMS’s
• How to successfully deliver a Content Management System
• Why implement a CMS at all?

PRICE: Students $10 | STC Members (and affiliates) $20 | Non–members $40

LOCATION: Front Runner Boardroom, 21 St.Clair Ave. E., Toronto (see a Google map).

TTC: St. Clair at Yonge/St. Clair

DATE/TIME: Thursday Nov 13, 2008 starting @ 5:30pm

REGISTER: TechTrends2008@stctoronto.org or phone 416.620.7321

MORE DETAILS: Download a detailed PDF (80k)

See you in November!

This is echoed from the STC Toronto home page.