Even the most impressive offerings fail if they’re not what the user wants.
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You can’t please everybody.
- Some people want quiet; others want noise.
- Some want plenty of features; others want simplicity.
- Some want to multi-task; some want to concentrate.
You must find out who the majority of your users are and what they want. These days, you should be able to manage the content f a web site so that the same, or similar, information is filtered through different interfaces t suit two or three major audiences.
