Clear and to the Point

21 February, 2009

Know your audience

Filed under: technical communication — monado @ 12:00
Tags: ,

Even the most impressive offerings fail if they’re not what the user wants.

funny pictures of cats with captions
more funny cats

You can’t please everybody.

  • Some people want quiet; others want noise.
  • Some want plenty of features; others want simplicity.
  • Some want to multi-task; some want to concentrate.

You must find out who the majority of your users are and what they want. These days, you should be able to manage the content f a web site so that the same, or similar, information is filtered through different interfaces t suit two or three major audiences.

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